Bertie Scott-Hopkins is a Chartered Financial Planner and Co-Director of EXE Capital Management, a Cotswolds-based private investment firm launched 18 months ago. It’s building a high-touch service working with high net worth individuals that’s focused on fewer clients and greater service – and Marloo is central to its vision to be an advisory firm of the future.
Unlike established firms burdened with legacy systems and outdated processes, EXE Capital Management has started with a clean slate and that gives it a rare advantage.
"We've been looking at how we can integrate AI into our business. As a newer firm we're building our systems from scratch. When the Marloo team asked us ‘How would you like this to be built so it works for you?’ – That's what attracted me to Marloo."
Starting fresh means EXE Capital can design its entire operation around cutting-edge technology like Marloo, rather than retrofitting it into existing workflows.
"Every industry system we've ever worked with has already been built and then they come and ask for feedback. So you go, 'No, this is awful.' Whereas Marloo is going, 'we've got a base – now let's build the product with all the advice you can give us.' They've done it the right way."
EXE Capital Management prides itself on delivering the personalised service that high-net-worth individuals demand. But as it grows, scaling that intimacy comes with unique challenges.
This is where Marloo becomes essential to EXE Capital's Management’s growth strategy, by taking care of the admin so its advisers can focus entirely on their clients.
"From a back office perspective, Marloo will help me document meetings, transcripts and do voice notes after the meeting. It summarises my meetings very cleverly and then I document that in our CRM system. That way I can make sure everything we've said and done with clients is easily accessible and in shipshape."
More from our conversation with Bertie Scott-Hopkins
What's your biggest challenge in scaling your personalised client service?
Speeding up customer on-boarding. If you think about when a client is eager to become a client of yours, and you turn around and go, 'Well, this is going to take six weeks for me to come back to you because I need to do all the due diligence,' if we can halve that time with Marloo's help, that makes it better for clients and faster service delivery.
What are the most exciting future developments you can see from having Marloo on your team?
One of the really big wins will be creating formal suitability reports. Currently these take upwards of five days per case when outsourced to external paraplanning firms. So what I'm doing with Marloo is helping them develop AI to do that for us to speed up and streamline the process and reduce the associated costs. Then I can upload all the information and Marloo could process it for a fraction of the cost and a lot faster."
What are your top three benefits from Marloo?
Cost reduction, time saving, and general efficiency increase for the business. The voice notes are fantastic – it truly gets what I'm saying and summarises my meetings very quickly.
