Sydney-based Omura Wealth specialises in creative wealth-building strategies that challenge the status quo. But when founder Terry Vogiatzis's business started growing rapidly, he found himself having to turn away or delay onboarding new clients; all the admin was too much.
Before Marloo, Terry was manually taking notes during meetings, then spending time after each session expanding on those notes. Now, he's sped up his entire workflow and confidently says 'yes' to new clients.
"It just comes back to saving time - if you don't have to spend hours file-noting, then you have extra time you could use speaking to a new client. I'm saving up to 10 hours a week, but depending on the detail of my reporting it could be up to 15. So from a time value perspective, if most professionals charge their clients at least $500 an hour, that's potentially nearly $400,000 a year in value you could get from Marloo."
Marloo has transformed how Terry manages the complexities of both high-net-worth and entry-level clients. For him it's far more than just a note-taking tool.
"Marloo has been the most accurate AI solution that I have used. I've trialled many before but it allows me to track all the intricacies of my complex and diverse client base."
But what's set Marloo apart from other AI note-taking tools is its customisation for financial advice.
"I tried Fireflies and Otter and didn't use them. These products were generic, but Marloo can be customised to listen to exactly what you want it to listen to and provide notes in the exact way that you want. You can save different templates - so when I present advice to a new client versus a review meeting with an existing one, it notes down different things."
Looking ahead, Terry sees Marloo as a way to nurture long-term client relationships and provide a bespoke service that will set Omura apart.
"My vision is using prior nuanced data over decades of client relationships. Theoretically, if Marloo was part of every meeting, you could ask about how a client's asset base has increased over the last 30 years since they were in their late 20s. I'm feeding this beast with context and allowing the creative, smart people at Marloo to figure out cool things they can do with this understanding and data."
Terry says he is really excited about the future potential for his business.
"The more exciting opportunity isn't just what it's saving for me now, but the information it's gathering to save me more time in the future."
More from our chat with Terry Vogiatzis from Omura Wealth:
How does Marloo compare to other AI note-taking tools you've tried?
Oh, it's chalk and cheese. I think the biggest difference is that Marloo allows you to customise the template of how information is sorted. When I tried Fireflies and Otter, they didn't know how to give relevance weighting between talking about the weather versus a client's risk profile. I was looking at a file note from a year ago with another mainstream AI note-taker - it said 'Terry's in Dubai, Dubai is very hot and expensive.' Um, thanks!
How does Marloo's customer support compare with other tools you've used?
The support's great! I feel like the Marloo team really does listen. They're always available and have been helping me to continuously adapt it to Omura's changing needs. They seem to be really striving to take things further and listening to feedback. For example, I wanted something to speed up the process for a 'no change record of advice'. I called up Marloo and started brainstorming with them and within less than a day, we had a solution to automatically create a no change ROA. That's so powerful because no change ROAs could take half an hour after every meeting.
How has Marloo enhanced the quality of service you can provide to clients?
Using Marloo the right way provides greater client experiences and outcomes. If you're saving time, either you give the same service with less time so your profit goes up, or you charge the same and give more so the client experience gets better. I would hope what occurs is something in the middle whereby you get a bit more efficient, the client gets a bit better outcome, and everyone wins.
What excites you most about Marloo's future potential?
I imagine that if I'm using Marloo for the next five years, I can really start to leverage it - asking for a live balance sheet of how a client's assets have changed over the last five years. How good would it be, relationship-wise, if you could say to your adviser for example, "How much have I received from my parents over time?" and I come back instantly and say, "This is the total, here are the dates, you received this one seven years ago etc."
